March 10, 2010

Claire is here with a group of students from Darden, UVA’s business school, for their spring break.  The trip is highly scheduled and they have classes each morning at Insper, a very good business school here in Sao Paulo.  This morning I was lucky enough to crash one of their classes.  The professor (a Brazilian who teaches business and marketing at Insper), gave a great lecture on marketing in general and the different segments of Brazilian society. He went through a case study on Magazine Luiza, a chain of stores in Brazil that calls themselves ‘virtual.’ They don’t have products in the stores, just computers and staff to help customers order electronics and appliances online.  It was interesting to hear about so many things–wealth distribution, buying on credit, etc.–that I had seen first hand here in a more formal way.  It was great to get the serious business education side of it.  It also made me really excited to go to school in the fall.  I just wish schools would start getting back to me.


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