Designated Drivers

July 3, 2009

It was overcast today and so after wandering by the beach for a little bit, Scott and I ventured into RioDesignLeblon.  It’s a big, sparkly shopping mall with a lot of trendy shops and restaurants.  We discovered Joe & Leo’s, an anywhere, any town sports-themed restaurant with wings and nachos and burgers.  It now seems appropriate that we went there on Fourth of July weekend.

While we waited for our food to come, we started reading our table cards, because every bit of print or speech is an opportunity to test our Portuguese.


What we discovered is that Joe & Leo’s offers, in addition to double portion appetizers during happy hour,  a Buddy Driver deal, where in any group of four people, if one person doesn’t drink, they get a R$25 voucher for the next time they come.  An unexpected and sort of clever way to enforce safety.  It seemed totally initiated by the restaurant, but we wondered if US policymakers shouldn’t provide tax incentives to restaurants to do the same.


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